A Reason Why – San Marzano Tomatoes

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In a conversation with a rather astute associate of mine about the idea of Vanishing Feast, the devil’s advocate appeared, and asked me “So why is this important? A tomato is just a tomato.”

It was a great question. The challenge was meant so I could think through why this would be important for someone who doesn’t have a vested interest in this project. It forced me to practice the principle of detachment, which to me in communications, is a important part of the process.

To survive the shark infested waters of corporate America, I learned detachment as a survival mechanism. When the devil advocate played his role mentioned above, I wasn’t aware of the story of San Marzano tomatoes. Had I been, I would’ve been prepared. Now I am, and this story will be the featured response should that question come up again.

I woke up one morning with the words San Marzano in my head. I couldn’t imagine what theses Italian plum tomatoes had to do with anything but a delcious tomato sauce. So I asked my good friend Google to search the words San Marzano. Lo and behold I found a fascinating story at sanmarzanotomatoes.org. From the site;

Royalty, emmigration, 70 years of glory, gradual neglect, forsaken, replaced, threat of extinction, rescue, redemption, prosperity, politics, public relations, protectionism, DNA testing, and the most ironic outcome of all: – this is the story of the San Marzano Tomato that few people in America know about.

Take a trip over there and read the whole story. It’s a fun and fascinating read. I’ll leave you with this tidbit, the moral of San Marzano story is what Vanishing Feast is all about.

I hope to get to Campania, Italy this year to video some of the lore of this scrappy heirloom hero.

One Comment

  1. I’m glad you enjoyed my article. Thanks for telling your readers. I’m currently working on the history of the cucumber. Best of Luck with Vanishing Feast.

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